SEO hosts for your own ranking

SEO hosts: Many IT experts believe that good hosting is one of the most important SEO factors. But is where and how your websites are hosted really relevant for visibility in search engines?

Local hosting for international websites

If you want to be found online in a specific country, you cannot avoid local hosting. If larger companies make their products and services available all over the world, they should also have local websites created in the respective countries for important markets.

If website operators want to ensure that their website is seen by as many people as possible, choosing the right host and a suitable hosting package plays a crucial role.

Google requirements

In return, no SEO hosting is necessary, so all of your own websites get their own IP address. Google does not necessarily need an IP address to determine that different websites belong to a specific operator.
The performance, stability and connectivity of the website are important indicators for a good ranking.

Stability as an important ranking criterion

It is obvious that the stability of websites is an important ranking criterion for search engines such as Google. The ranking of websites automatically suffers if a website has an increasing number of error messages or if the websites are simply not accessible.
In addition to availability and performance, loading speed has a significant impact on SEO qualities. For this evaluation, Google uses special Page Experience Updates signals to place the most useful pages high up in the search results. The signals assess how users view the interaction on a website and rate it as a pleasant online experience. However, hosting does not have a major influence on the visual stability measured with CLS values.

Details on connecting websites

The more people access a website, the more likely it is that loading times will be worse. Website operators can avoid this problem if the website’s connection is large enough. Another common problem is peering that is too narrow or too complicated to route. In this case, it cannot be ruled out that the website automatically offers some visitors a poor user experience.

In principle, website operators should choose hosts that connect their own website to various nodes on the Internet with at least 10 GBit.

Private peering with networks from Google, Deutsche Telekom and Amazon makes sense, for example.

Professional hosting as an important basis

In order to achieve a top position in the search engine rankings, professional hosting is a good decision. This way, website operators can be sure that their own online presentation always meets the highest expectations.